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We all know words matter, but do we really understand what concepts and ideals we perpetuate through our words and metaphors? Nguyen argues we should think more critically about how our language influences our activism, and wrote this book to help us do just that! The animal rights movement needs a complex, nuanced analysis like this in order to fully break down the language barrier blocking the way to true animal liberation. Let's speak more consciously and fight for equality with each and every conversation!